Book Cover Redesign

For my book cover redesign project, I chose to redo The Beautiful and the Damned by F. Scott Fitzgerald. Since the primary female character is known for being beautiful and shallow, I found a stock photo of a woman that I imagine looks like the character and edited the photograph to make her look muddled

Big Picture Presentation

This was a group presentation completed in spring 2019 to market the annual Big Picture Art Festival. The festival is an annual event in downtown Peoria. The goal of the event is to bring the community together to create art as well as highlight the accomplishments of local artists. Big Picture’s festival is only one

50th Anniversary Gala

In this assignment, my class worked with The Rotary Club of Peoria-North to brand their 50th Annual Anniversary Gala. I received an honorable mention for my art-deco inspired design. Since the event honors members of the rotary group, I started with the traditional rotary-blue and toned it down to a dark navy to create an

Cell Phone Lifetime Infographic

In this project, we were challenged with creating an infographic that describes the lifetime of a cell phone from cradle to grave. I took this prompt and narrowed it down further. I chose to illustrate the cycle my personal cell phone went through from its creation to when I recycled it at my local ecoATM.

‘It Has to be Heinz’

The object of this assignment was to create a marketing campaign for Heinz ketchup using the slogan ‘It Has to be Heinz’. I chose to create a campaign solely on social media and my goal was to increase engagement of young adults ages 17 to 27. My concept was to encourage people to express themselves

RLI WSIA Afterparty

This project was completed during my Summer 2019 internship with RLI Corp. WSIA stands for the Wholesale Specialty Insurance Association. Each year, RLI hosts a highly renowned afterparty for the annual WSIA trade show. In 2019, the theme was Carnevale: An Evening of Mystery and Merriment. I spearheaded the design of the logo, hero images,

Peoria Zoo Wayfinding App

For this assignment, my class was challenged with providing the Peoria Zoo with a phone application to aid visitors in finding their way around the park, give patrons a reason to keep the application on their phones and increase participation with the news and events happening at the park. Below is the solution I came

Event Branding for the Bradley University Alumni Association

During my internship with the Bradley University Alumni Association, I branded various events targeting alumni of the university. The primary challenge I faced while in this position was extending Bradley’s strong brand across all the unique events put on by the Alumni Association. Below is a selection of different postcards for events and examples of

Morning Sunshine

Morning Sunshine is a line of healthy and wholesome breakfast boxes. They are a nonprofit organization whose goal is to brighten the customers’ mornings and provide free breakfasts to children in low-income neighborhoods. The target market is women ages 20-35 as well as children under 15. Everything about this brand is bright, cheery, and organic

Social Media Marketing and the Economic Recession

Decided to dive deep into the economic and social climate tonight. With everyone stuck in their homes, social media usage has understandably gone up. However, companies are bracing themselves for a longer recession and have cut spending on all types of marketing. So, the questions I have are: Is this pause in regularly scheduled content